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Deanna Potter is a business & profit planning expert, speaker, trainer, author, and coach who embraces systems which launch professionals to huge victories. She helps individuals increase profits and improve systems through a solid “profit plan” that works.

Deanna has generated stellar sales and owned winning businesses for years. As a continuously recognized top performer and award winning sales representative, she has out performed the competition while managing staff sizes of 235 individuals at one time.

In her book, From Distress to Success, Deanna shares her 44 month struggle of survival and the 3 Key Choices that are critical for any person to move through an obstacle or challenge to a place of triumph and success.

Deanna’s achievements as an industry leader and her deep personal experiences enables her to coach others to success. She gifts them with focus, accountability, and encouragement as they pursue a profitable plan for their business.