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SANDRA A. SHELTON

BA, MEd, CTACC

REAL DEAL, RIGHT NOW WORKFORCE ENGAGEMENT CSR/EVP STRATEGY EXPERT

Today, more than ever before, every business has a call to Corporate Social Responsibility (CSR)/Community Involvement and some sort of Employee Volunteer Program (EVP). In the past, some companies realizing the high impact of these initiatives in public relations, customer service, and sales, began being known for more than just a product or service by implementing CSR and EVP before it became a consumer focal point. It has always been good business and has had positive ROI for companies in terms of hiring, retention, and performance.

Because CSR, Sustainability and EVP are the cutting edge of the workplace and those relationships, Sandra addresses them not only in presentations but in the formation of a nonprofit that creates a unique vehicle for organizations desiring a self-renewing, unique CSR strategy coupled with EVP initiatives. The need for these strategies increases as millennials and their successors advance in the workforce, that is, more and more “company benefits” must include an opportunity to make a difference or to contribute to the greater good while making a living.

Sandra delights audiences and tells it like it is. When speaking from the platform, she has a personable attraction factor that draws in even the most resistant participant. Her zest, enthusiasm, and high commitment are contagious as the unique StrengthBank® strategies bring organizations to a new level of engagement with employees (and customers) - still a high need according ongoing surveys from The Gallup Organization that say, “‘…actively disengaged‘” workers are costing US businesses $300 billion a year in productivity losses….” Individuals in Sandra’s sessions find themselves poised in real time to extend specific steps to the job tomorrow morning.

A favorite quote from Sandra: A business becomes known and creates a legacy from what it encourages in its workforce through performance from each bank of strengths within and without the organization’s influence.

Extending the engagement skills to the upcoming generation of workers, Sandra serves as Executive Director for StrengthBank Inc. The nonprofit organization certifies volunteer business people to mentor high school youth applying the StrengthBank® COMMUNICATION WorkOuts® to a high school advisory period curriculum. Not only is youth mentoring by business people a forwardlooking public relations/CSR/EVP paradigm, it also benefits businesses by producing:

  1. Better, more readily engaged pool of business new hires.
  2. Better, creative business public relations and customer retention.
  3. Better community assimilation - each generation gives the next a hand up so that diversity, and multigenerational/cultural dimensions of life have been absorbed gracefully in a language of relationship.